something different fireplaces.

A modern website for a long-standing local favourite – built from scratch to match the quality of their service, boost online visibility and turn more prospects into customers.

Igniting a fresh start for a trusted fireplace retailer

Something Different had an established reputation and plenty of glowing reviews, but what they lacked, was a modern website that reflected their quality and made it easy for new customers to get in touch. After years without a significant update, the owner wasn’t sure where to begin. That gave us a unique opportunity: to start afresh, while respecting their legacy. We created a new WordPress website from the ground up – modern, mobile-friendly and built with conversions in mind. From showcasing their stunning fireplaces and stoves to making it super simple to call, email or message, the new site gives visitors a seamless experience that mirrors the service they’re known for in their stunning showroom.

web design

Much more than a makeover. We designed a sleek website highlighting their immense product range through image-rich galleries and carefully structured content. Every touchpointhas been built to help customers explore, enquire and engage with ease. Behind the scenes, we’ve laid the groundwork for future growth with a CMS that’s easy to manage and a layout that can scale with the business. Since launching the new build, we’ve seen record levels of traffic and enquiries, with their installers being booked up much sooner (and for longer) than they had in previous years.

seo

With such a strong offline reputation, we aimed to match that strength online. We focused heavily on local SEO—building dedicated landing pages for key locations. These pages were written to attract searches from people looking for fireplaces and stoves in their area, boosting visibility where it matters most. To support that, we rolled out fast-loading pages, a clean structure, and authoritative blogs that not only bring in organic traffic but also reinforce their credibility and drive enquiries. It’s about ensuring the right people find them at the right time.

There’s something special about seeing an experienced local business grow in all the right ways – confidently and with real purpose.

We’ve worked closely with Something Different for over two years, supporting their continued local growth with a focused digital strategy. By targeting intent-driven keywords that reflect what customers are searching for, we’ve helped turn online visibility into meaningful results. The difference is clear – not just in the stats, but in real-world impact, from increased bookings to more footfall through the doors of their Chingford showroom.

1,176%

Rise in daily impressions

1,183%

Increase in daily clicks

431%

Growth in key events

Want to make our day?

We love meeting people and hearing their ideas. Whether you’re interested in web design, content creation or digital marketing, we’re here to help. Our small team is ready to listen, collaborate and deliver exceptional results.